Too many people are complaining that “we can’t track with AJAX” on the clients site. Guys and gals settle down here is the simple way you can garner all the data mining you will need. (you can thank me later).

This tip is for all you Google Analytics fans:
Assign a page filename to the AJAX event. Typically, this is done as part of the onreadystatechange function, after the data has been returned and all updates to the page have been made. The example below shows one way of doing this:
…

http_request.onreadystatechange = sendAlert;
http_request.open(‘GET’, url, true);
http_request.send(null);

}

function sendAlert() {

if (http_request.readyState == 4) {
if (http_request.status == 200) {
alert(http_request.responseText);
urchinTracker(“/pagefilename1″ );
} else {
alert(‘Error.’);

…
The urchinTracker variable (/pagefilename1 in the example above) can be any value, which will be displayed as a page filename in your Analytics reports.

Important side note: if your sites pages include a call to urchinTracker(), utmLinker(), utmSetTrans(), or utmLinkPost(), your analytics tracking code must be placed in your HTML code above any of these calls. In these cases the tracking code can be placed anywhere between the opening tag and the JavaScript call.

I hope this helps all you AJAX ranting data miners, if not leave a comment and I can walk you through how to set this up.

(see ad – click ad – land on offer and start the lead generation) well in this case I have an offer that adds another step in between land on offer and start lead generation. The added step is a total waste for the end user, and would cut my conversion rate by (in my head) 30%.

Now, this is when you make a decision to call out the affiliate, and suggest a review of the offer lead design or sit back in a dark corner and take the 30% drop in conversions due to a worthless step for the user.

This may not be new information for the seasoned affiliate marketer, yet for the new guy or gal around the block… feel comfortable in calling out the affiliate offers that you think need to be altered and I will assure you that they will listen and take action.

This information will only lead to a positive effect for all teams involved, you the affiliate marketer making the cash from the lead, then the advertiser that values the user’s information which will lead to continue business with the affiliate company that provides high conversions.

I recommend Azoogle as a company that will listen.

For all the haters out there relax, Jason is just a straight shooter who cuts through the entire tip toeing around subject of criticism.

As for the SEO challenge I think he needed a little “prove to me” in which Neil did, and grew Jason’s traffic by 21% in the first two weeks.

To top it off Calacanis quotes JZ, I mean come on… give him a break hehe.

Considering the following:

Start Your Hispanic Search Engine Marketing Plan:

Please, take the time to write your site in spanish, hire someone who can translate your current site.

To be continued…

One of the largest advantages of securing a .com over the many other extensions is that users have adopted the .com out of habit when using type in traffic. Users assume that you have a.com extension, so… you could be losing out on a lot of type in traffic and if you do not control the .com version of your domain, then I would return to the drawing board and brainstorm a new domain.

You may say right….. I’m sticking to my guns, well… Go ahead and watch your other .com domain steal all your hard earned traffic.

Search engines will give equal weight to your .net, .info .biz so on… just as a .com, just that the information given previously is the disadvantage of not having capturing the .com of your domain.

For our global clients, we address having your extensWhat are the benefits of having a .com?What are the benefits of having a .com?ion in the same country i.e. if your located in the UK you would want to try to capture a .co.uk extension or if you’re in China using a .cn is beneficial while also hosting your site in the specific country will aid in securing additional country specific visitors.

When users search online the engines will ping data bases within the specific country. This is the advantage of hosting your site in the country specific, since engines aren’t going to ping initially, information across the pond but rather internally.

Now for .org, and .edu you have to be a non-profit outfit or an educational institution to use these domain extensions. What benefits can they bring if you can’t purchase them, well… they are terrific links from 

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For example, shoe-talk.domain.com might be a subdomain containing a forum about shoes for a shoe site, shoe-blog.domain.com might be the location for that site’s blog and so on. Whenever there’s a part of your site that justifies having it’s own category, then it makes good sense to the search engines and your site visitors when it’s placed within its own subdomain.

Where sites get in the fuzzy area is when they add multiple keyword-rich subdomains with just a page or two of copy and link them back to their main domain. I.E., creating the subdomains newyork-realestate.domain.com, la-realestate.domain.com, and vegas-realestate.domain.com all with just a single page and a link back to www.domain.com would be frowned upon by search engines and quite possibly subject to penalties.

Some other cautions are in order. Taking into account that subdomains can be separated by a period—making possible certain combinations like keyword.keyword.domain.com—I recommend sticking to the more customary single level format: keyword.domain.com. Rarely do you see multilevel subdomains ranking for the more difficult generic searches.

Another possibility is to delimit your subdomain using dashes. For example keyword-keyword.domain.com is technically an available possibility as well. However, I don’t recommend using more than one dash in a subdomain, since it look like you’re keyword-stuffing to boost your rankings.

The moral of the story, is be smart when applying subdomains to your search strategy. Yes, subdomains will help in the long run, just work with someone who knows what their doing.

- B

Yes, couple reasons, one it could lead to a higher CTR with
users by having the targeted keyword within the sub domain and having a rich keyword anchor text pointing towards you site are just some benefits of using smart sub domains.

Basically subdomains are a way to organize your sites structure. Compare subdomains with subdirectory.

http://subdomain.yourdomain.com
http://www.yourdomain.com/subdirectory

For example, if your site is about realestate, you might typically have a section devoted to New York shoes in a subdirectory:
http://www.domain.com/newyork-realestate/

But, as an alternative, you could place it in a subdomain:
http://newyork-realestate.domain.com/

Remember, many users look at the URL when deciding on click through and also those little spider bots read left to right and using smart keyword phrasing in the subdomain will only help you, unless you go to far… to be continued…

- B

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Navigational keywords are defined by when a user is searching for a specific web site and use queries such as “dmv” or “john hopkins”

Informational keywords are defined by when a user searching for an answer to their question or to understand a new subject, such as “what is jump roping” or “are bananas harmful”

Transactional keywords are defined by when a user is actively engaged and is usually going to take action, quires such as “t mobile dash activation” or “iron man contest form”

Each set of keywords should be used in a campaign, to fully take advantage of the searchers intent. You should have a clear message when deciding the specific keywords and then associate them with the correct landing page that will support a higher conversion rate when a user clicks your ad.
Cheers!

-B

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What’s even more peculiar is that all the users came for a visit between 3am – 6am all from content network sites… and from the same IP ah ha. One way to inflate impression or produce click fraud is to conceal your IP’s and keep under the radar, but this guy must have been a rookie.

So make a long story short, same date last week I had 300 clicks, 400k impressions with 60% CPA conversions – today same day with a lower CPC I have 4,300 clicks, 4.2 Million Impressions 10% CPA conversions. Is it click fraud or impression fraud well perhaps and I will take the next step (digging into my web metrics) to find additional reasons to have a chat with Google.

If you need help identifying if you’re a victim of click or impression fraud, please send an email, I’ll take a look. Anyone is search has heard of pepperjam another great search firm that had recent issues with yahoo marketing and click fraud.
-B

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The industry has been making headlines for the last two years in leaps and bounds, I’m here to rant about what is going on in our industry and what I’m up to… so enjoy, if not email me and complain.
- B

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