Whether you are a U.S. Hispanic advertising agency, a busines owner, an entrepreneur, a web master or a consultant, the opportunities to educate this new multilingual and multicultural search engine marketing opportunity are here in a big way.
Considering the following:
2002 Hispanics officially became the largest minority in the U.S
The $700 billion spending in 2006 is to reach $1 trillion by 2010
70% of the market has a home computer connected to hi-speed
Start Your Hispanic Search Engine Marketing Plan:
Research will be the key to marketing to this rising market.
New market = new strategies, don’t just layer your mainstream campaign model on top.
Keywords need to be well thought about in both english and spanish
Please, take the time to write your site in spanish, hire someone who can translate your current site.
Spanish keywords are very cheap for now! and have high traffic and great CTR.
Invest in the right people, time, money and technology to take your plan of action to the next level
You will need atleast 12 months to review true metrics, in order to apply real measurements
To be continued…
